Our Strength is Our Wisdom
Our Fear is Non-Existent.
We are Powerful in Our Knowledge.
We are Empowered in Our Defense.
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Educate Yourself. Don't Live In Fear.


Our Strength Is Our Wisdom. Our Fear Is Non-Existent. We Are Powerful In Our Knowledge. We Are Empowered In Our Defense.

  • The American Defense Academy of Dubai is an academy that specialises in women self-defense. The Academy offers highly effective courses that enable women to avoid or escape any harmful situation.
  • Our Founder Keith Jordan is a passionate and dedicated Director with over 20 years’ experience in law enforcement, investigation, security and anti-terrorism both in the Middle East and U.S.A.
  • During his many years as an instructor, Keith Jordan came to discover countless failings in women self-defense. These failings lead Keith Jordan to search and find new course modules that introduce techniques that are simple to remember and perform in high stress situations.

Fight Like A Girl


Reduce The Odds ®

    This module is focused on prevention and risk reduction. Through the process of lecture, video and discussion students […]

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Guarding Our Girls

  This module is centred on the “Stay with People” principle and covers escaping and defending against the most common […]

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Girls On Guard

This module centres on the “Go to People” principle and covers date rape scenarios and provides the tactics and techniques […]

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Invest In Your Safety

We insure our homes, our cars, our tvs, even our cell phones.
Yet we don’t invest in our own safety and the safety of our loved ones.
Now Is The Time!

    Good self-defense programs do not "tell" an individual what she "should" or "should not" do. A program should offer options, techniques, and a way of analyzing situation. A program may point out what USUALLY works best in MOST situations, but each situation is unique and the final decision rests with the person actually confronted by the situation. Empowerment is the goal of a good self-defense program.


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